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PwC Ireland announces new dedicated GenAI Business Centre, enabled by Microsoft

PwC Ireland is delighted to announce the expansion of its strategic AI collaboration with Microsoft into Ireland involving the launch of the PwC GenAI Business Centre, enabled by Microsoft technology.

Pictured at the launch of the PwC GenAI Business Centre, enabled by Microsoft, are (l-r): Anne Sheehan, General Manager, Microsoft Ireland; Martin Duffy, Head of GenAI, PwC Ireland; Enda McDonagh, Managing Partner, PwC Ireland and Aisling Curtis, Market Leader, Strategic Alliances, PwC Ireland.

Through the PwC Ireland GenAI Business Centre, enabled by Microsoft, PwC is turning its AI experience and knowledge into business outcomes for its clients. The new Centre will help boost GenAI adoption, driving the necessary investment returns in a safe and secure way. This comes at a time of huge opportunity for businesses but also at a time when technology needs to be applied with great responsibility.

This follows PwC’s global strategic collaboration with Microsoft ...