Legacy Communications team ‘PRCA Large Agency of the Year’ 2024
Business Post

In a world where communication is more dynamic and influential than ever, professionals across industries are shaping narratives, building trust, and driving meaningful change. From businesses and public sector bodies to not-for-profits and media, strategic communications are at the heart of success. The PRCA Spotlight Awards 2025 for Excellence in Communications celebrates this impact, honouring those who are pushing boundaries and delivering results that matter.

The PRCA Spotlight Awards represent the pinnacle of achievement in communications. The awards recognise strategic thinking, creative execution, and measurable success across a diverse range of categories.

Brian Harrison, PRCA chair and managing director, MKC Communications.
Brian Harrison, PRCA chair and managing director, MKC Communications.

This year introduces a refreshed list of 24 award categories, reflecting the evolving role of communications in reputation management, public engagement, brand and consumer communications, and societal impact. New additions include Best Lifestyle Campaign, Best Technology Campaign, and Best Contribution to a Client’s Goals through a Social-First Campaign. The awards also celebrate emerging talent with the Rising Star Award, while the Outstanding Contribution to the Industry Award acknowledges individuals making a lasting impact. A new Best Agency Innovation category highlights groundbreaking approaches, demonstrating the PRCA’s commitment to fostering innovation and change in the industry.

As the communications industry continues to evolve, these awards provide a platform to showcase excellence, highlight innovation, and set the bar for future industry leaders.

Key Dates and How to Enter

The PRCA Spotlight Awards are open to PR agencies and sole traders, as well as in-house teams, and organisations that have collaborated with an agency or sole trader to deliver outstanding campaigns. The deadline for entries is 12pm on Tuesday, 15th April. The awards ceremony will take place on Friday, 20th June at The Shelbourne Hotel, Dublin.

For further details on categories, eligibility, and how to enter, visit www.prca.ie/about-the-awards-for-excellence/