Bord Bia Bloom offers brands a creative gateway to 100,000 consumers

As a world-class, uplifting and innovative horticulture, food and drink experience, with nature and sustainable living at its heart, Bord Bia Bloom is ripe with opportunities for ambitious brands and organisations seeking an inspirational platform to target consumers.

Spanning a 70-acre site in Dublin’s Phoenix Park, the festival provides a highly creative space to engage the public and stakeholders, launch brand marketing campaigns and showcase new products to over 100,000 visitors in a media moment that captures the nation’s imagination each June bank holiday weekend.

“Bloom is a truly immersive experience which is designed to inspire, educate and entertain visitors in equal measure,” explains Laura Douglas, head of Bord Bia Bloom and brand partnerships at Bord Bia.

“The quality of our content and activations, which we develop in close partnership with our sponsors, is what keeps our visitors coming back to the festival, with 94 per cent of visitors pledging to return in 2024. The high level of engagement that our sponsors enjoy is why so many organisations have also stayed loyal to Bloom. Now that plans for the 2024 festival are firmly under way we are looking forward to welcoming back many familiar sponsors, plus some new supporters, next year.”

Exciting opportunities

A limited number of exciting activations are now available for sponsorship in 2024 and Bord Bia is inviting inventive brands and organisations to bring their stories to the festival.

“As a partner you will have an opportunity to co-create innovative and inspiring content, engage with thousands of consumers, and share your message with influential media and stakeholders,” says Douglas. “There is much to interest savvy marketers, from our signature show gardens – which are the top attraction at Bloom each year – to our new sustainability partnership.”

As the centrepiece of Bord Bia Bloom, the show gardens offer sponsors an unparalleled opportunity to shine a light on the issues that matter most to them, providing a blank canvas where they can tell their story through the colourful and creative medium of gardens.

Jayne O’Toole, senior communications officer at the Marie Keating Foundation, explains why the show gardens have been a crucial sponsorship platform for the charity.

“The show gardens are an incredibly creative way to capture public and media attention,” she says. “It has been such a positive experience for us, surpassing expectations year after year. We have hosted five show gardens at Bloom and without exception it is the most uplifting and positive week in our calendar every year. We are already looking forward to Bloom 2024.”

Bord Bia Bloom’s goal – to provide a national stage where the public and thought-leaders can gather to debate how we can all live more sustainably – is also of interest to prospective sponsors. Trevor Hunt, Citroën marketing manager, reveals why the brand chose to sponsor the award-winning Citroën Power of One show garden this year.

“The central ethos of Bord Bia Bloom is sustainability, and this show garden allowed us to communicate the Citroën strategy of more sustainable, lightweight, affordable electric vehicles,” says Hunt. “The reaction was incredible. The car buying process is a long one. This allowed us to restart a conversation around the Citroën brand, our ambitions, and helped to at least put the brand back into the consideration set of potential new car buyers beyond the event itself and into the 2024 sales period.”

To learn more about how Bord Bia Bloom can benefit your brand and to be part of the celebration next June, please visit bordbiabloom.com/participate.