A health-conscious EIIS opportunity

Although 66 per cent of people claim to take supplements daily, a large proportion of the population suffer from vitamin deficiencies including D3 and omega-3.

Ultra-processed foods make up almost half of all calories people consume in Ireland and this is one of the main drivers of chronic health conditions. Quality natural supplements help ensure people get the essential nutrients their bodies need for optimal health and well-being.

Founded by Jonathan Amm in 2019, Wild Atlantic Health was formed after a cancer diagnosis spurred him to do something about his own health and help empower others to do the same.

During the pandemic, while the world was realising the importance of taking control of their health, the start-up team collaborated with Dr Neville Wilson and nutritional therapist Dr Barbara Barrett on new product development.

“Our philosophy is always test, don't guess. This informed the development of three innovative CE-rated home test kits, a first of its kind in Ireland. From a tiny pinprick of blood we help people measure and track biomarkers like vitamin D and omega-3.” explains an enthusiastic Amm.

The team has also developed an app that delivers customers their results and lifestyle recommendations within two weeks.

“Our bodies are all so different and a one-size-fits-all approach to supplementing doesn't work. We wanted to go beyond only providing results by ensuring our customers can not only see but feel a difference,” adds Amm.

From an investor perspective, figuring out the differences between EIIS companies can be complex and challenging

To achieve this, the team developed evidence-based sustainable supplements of the highest purity and potency so customers know the dose to take and can see real, quantifiable improvements.

The company is also gathering testing data to build a robust picture of health and nutrient deficiencies across Ireland.

Wild Atlantic Health launched its EIIS campaign in November and offers something different from wind farms and whiskey.

This year, the company is aiming to raise €500,000 from investors interested in a healthy return while making a difference.

Funds will go towards new product manufacture and expanding into the UK market.

“From an investor perspective, figuring out the differences between EIIS companies can be complex and challenging,” says Amm.

“In a nutshell, the benefits of investing with us would be a healthy 28 per cent over four years, no fees, strong anchor investor backing, revenue generating, experienced management team, ethical approach with a scalable model,” he adds.

For investors seeking tax relief on earnings or rental income, the round is closing on 31 December 2023.

The upcoming changes to the Finance Bill mean it will be the last year the company can offer full 40 per cent tax relief with such a high projected return.

With the quantification of health, wellness and ageing accelerating, health technology remains one of the most attractive sectors for investors.

Wild Atlantic Health’s wellness-as-a-service model spans prediction, prevention and health optimisation.

These days the idea of living better for longer is something everyone is keen to sign up for.

To learn more visit www.wildatlantichealth.com