Golf and a €1 billion tourism plan for the NorthFor every £1 spent on green fees in Northern Ireland, a further £4 is spent elsewhere in the economy, writes Brian Keogh
Why BBC chose Match of the Day over The OpenThe price of golf’s soul has already been decided, with The Open switching to Sky’s pay TV in two years' time
With a little help from his friendsRory McIlroy has leveraged his brand and his friends to ensure the success of this week’s Irish Open
The Masters: a constant in a world of changeAugusta National has done a remarkable job in bringing one of the world’s most iconic sporting events into the 21st century.
McIlroy’s second actIn the space of a year, Rory McIlroy has reinvented himself, splitting from his management team, signing lucrative new deals and heading for the grand slam. Meet McIlroy 2.0, writes Brian Keogh.
Giant wave of Ryder Cup cash awaiting Captain ClarkeDarren Clarke’s 2016 European Ryder Cup captaincy could be worth up to €2.7 million to him over the next year and a half. Brian Keogh reports.
Tough in the roughWhile golf’s big-name stars burn brightly, others freeze in remote orbits on the satellite tours, writes Brian Keogh
Business of Sport: Tough in the roughWhile golf's big-name stars burn brightly, others freeze in remote orbits on the satellite tours, writes Brian Keogh.
Business of Sport Greenbacks on the greensThe biennial matches between the United States and Great Britain and Ireland had become so one-sided that there were question marks over its future.
Business of Sport: The business of being RoryMcIlroy is golf’s billion dollar ticket (and counting), writes Brian Keogh.
Business of Sport: Royal Portrush gets ready to Open for business in 2019By the time the Open Championship reaches Portrush in 2019, it will be worth in the region of €90 million to the North, writes Brian Keogh at Hoylake.
Business of Sport: Plan to give fresh drive to Irish golfThe cry of “women and children first” went up when the Titanic hit that iceberg 102 years ago.
Business of Sport: Ace in the hole for the privileged few at AugustaAlready one of the most elitist institutions in American life, Augusta National Golf Club is spending tens of millions on making itself even more exclusive, writes Brian Keogh.