Tech

X to test three tiers of paid service in latest Musk overhaul

The business, formerly known as Twitter, said that advertisers have reduced spending on the platform

Elon Musk’s X is seeking more ways to generate revenue. Picture: Paul Hennessy/NurPhoto via Getty Images

Elon Musk’s X, during a briefing giving bankers an update on efforts to reinvigorate growth, said that it’s testing three tiers of premium service, which would allow the company to charge customers different amounts depending on how many ads are shown.

The premium plan, which currently costs $7.99 a month, would be split into basic, standard and plus variations as part of the effort, the company told debt holders during the briefing Thursday, according to ...