The Big Picture

Vincent Boland: At X, Musk often acts like a jerk as he panders to crass cult instincts

He gets away with it because he is surrounded by acolytes and a supine board but that will not last forever

Elon Musk, SpaceX owner and Tesla chief executive, arrives on the red carpet for the Axel Springer Award in Berlin, Germany. Picture: Getty

Every so often, a company is confronted by one of the oldest problems in the corporate world – the phenomenon of ‘key person’ risk. It arises when a company or an organisation depends to an excessive extent, or is seen or perceived to depend, on the presence, or employment, or genius of one person above all others.

The company known today as Meta has that problem. Mark Zuckerberg, who founded Facebook in his dorm room ...