Puma ends sponsorship of Israel’s national football team

Puma, the German sportswear manufacturer, has confirmed it will end its sponsorship of Israel’s football federation after 2024 as the company says it plans to focus on fewer but more high-profile partnerships.

Puma said its decision to end the partnership with the Israeli national football team is unrelated to the ongoing war in Gaza, which first started in October. The German sporting goods company insisted it made the decision later last year as part of ...