Sport

Premier Sports founder Mickey O’Rourke secures reacquisition of UK business

The Irish firm sold its UK entity in 2022 for a reported €35 million

Premier Sports shows Premier League football and GAA in Ireland and Scottish Cup, rugby and La Liga games in the UK. Picture: Getty Images

Mickey O’Rourke’s Premier Sports has completed the purchase of Viaplay Group’s UK business.

The deal marks Premier Sports’ reacquisition of the business it sold for a reported €35 million in 2022.

The company continued to operate in the Irish market following the sale of its UK business.

It now plans to relaunch the Premier Sports brand in the UK market on April 9, with the new service set to include two TV channels.

Viaplay Group’s ...