The Big Interview

‘People are planning their own funerals now’ – Massey Bros on Ireland’s changing attitude to death

Susan Guinan and Mary Cunniffe say there has been a major shift in the industry, with an increase in cremation over burial and a rise in pre-planning services

Death is no longer a taboo subject: Susan Guinan, managing director, Massey Bros Funeral Directors, and Mary Cunniffe, manager of Massey Bros’ Templeogue branch. Picture: Fergal Phillips