Retail

Penneys launches new collaboration with ‘life-long’ fan Rita Ora

British pop star spent two years working with the fast-fashion retailer before launching new line

Rita Ora: British musician paid a visit to Primark’s sustainable cotton programme in India as part of her collaboration with the fast-fashion retailer. Picture: Primark

Primark and Penneys have launched a new clothing line with Rita Ora after the British pop star spent two years working with the fast-fashion retailer – including a visit to its sustainable cotton programme in India.

As of next Tuesday, the new Rita Ora x Primark collection will be available to Penneys shoppers across Ireland as well as Primark shoppers in the UK.

The new line, which features knitwear, denim, casualwear and outerwear, features symbols ...