Sustainability
Patagonia’s latest sustainable innovation? A first-of-its-kind ‘reincarnated’ wetsuit
The new innovation is the result of a years-long initiative by Patagonia to eliminate much of the waste that accumulates when a surfer buys a new wetsuit
Starting next year, Patagonia’s wetsuits won’t just be recycled— they’ll be reincarnated.
At the company’s ‘Wetsuit Forge’ repair and design centre, located a few blocks from the beach in Ventura, California, a first-of-its-kind wetsuit is draped over a table.
The suit looks and feels like any other, but it’s made in part from used Patagonia wetsuits broken down at a molecular level. It too will be melted down at the end of its life and reborn ...