Tech

Ladbrokes owner Entain acquires sports forecasting and data analytics company

Entain brands include Ladbrokes, Coral, BetMGM, Bwin, an online betting brand in Europe

Entain brands include Ladbrokes, Coral, BetMGM, Bwin

Entain, the global sports betting, gaming and interactive entertainment group, has acquired Angstrom Sports for an initial £81 million (€94 million). The deal could rise to a total payment of £203 million (€236 million) over three years depending on certain conditions being met.

Angstrom Sports provides next generation sports modelling, forecasting and data analytics. Its simulation-based predictive modelling creates sophisticated pricing and forecasting capabilities, according to a statement from Entain.

“Angstrom’s proprietary offering is differentiated ...