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Jane McDaid: The Body Shop got so many things right, but dropped the ball on innovation
The brand should have been a favourite of young, savvy shoppers, but failed to connect with them in a meaningful way
Beauty has always been big business, but right now, the category is poised for exceptional growth. In 2023, the global beauty market, including skincare, fragrance, make-up and haircare, was worth around $430 billion in revenue, and is expected to reach approximately $580 billion by 2027.
With that level of growth, it will have surprised some people to see The Body Shop’s UK business going into administration, putting more than 2,000 jobs and 200 stores at ...
