Stock Take

High street finally feels effects of two years of rising costs

Several of high street’s largest multinationals are reporting sluggish revenue growth and lowering forecasts as consumers tighten belts

JD Sports, the British sportswear retailer, issued a profit warning to investors and said its growth for the 22 weeks to the end of December was “slightly behind our expectations. Picture: Fergal Phillips

It’s taken longer than many have anticipated, but high street brands are starting to feel the effects of consumers tightening their belts on the back of two years of rising interest rates and inflation.

On Thursday last week, JD Sports, the British sportswear retailer, issued a profit warning to investors and said its growth for the 22 weeks to the end of December was “slightly behind our expectations”.

The company reported sluggish like-for-like revenue growth ...