Connected Magazine

Event horizon: Charting a new landscape in tech shows

After a wild year for tech events that almost saw Web Summit come a cropper, Elaine Burke looks at what value companies get from attending conferences

Attendees at Slush 2023: held in Helsinki, the event has built a strong reputation among start-ups. Picture: Dustin Preick

Throughout 2023, the business events landscape was falling back into its stride following its stumbles during the pandemic years. But the Covid-motivated switch to hybrid events still carried an influence, and many conference-goers now need an extra good reason to show up when they could, alternatively, just log in.

Typically, it’s the large-scale events that remain a big draw, offering vast opportunities for networking and big names in the line-up. But when comments from co-founder ...