Connected Magazine
Event horizon: Charting a new landscape in tech shows
After a wild year for tech events that almost saw Web Summit come a cropper, Elaine Burke looks at what value companies get from attending conferences
Throughout 2023, the business events landscape was falling back into its stride following its stumbles during the pandemic years. But the Covid-motivated switch to hybrid events still carried an influence, and many conference-goers now need an extra good reason to show up when they could, alternatively, just log in.
Typically, it’s the large-scale events that remain a big draw, offering vast opportunities for networking and big names in the line-up. But when comments from co-founder ...
