Cosmetic treatments: why 2023 is the “year of the neoclassical aesthetic”
Dr Brian Cotter, co-founder and global medical director at Sisu Clinic, explains the biggest disruptors to the cosmetic treatments industry, and why the desire lies in subtle, regal ‘tweakments’
Neoclassical cosmetic treatments – it’s not a beauty buzzword we’re familiar with. Yet. While it may sound fanciful and far-fetched, it’s now the term for the market shift we’re seeing in the cosmetic treatments industry in the past few years. Pinning the trend as this year’s market disruptor with strong staying power, is Dr Brian Cotter, co-founder and global medical director at Sisu Clinic.
“For me 2023 is the year of the neoclassical aesthetic. The ...