aesthetics

Cosmetic treatments: why 2023 is the “year of the neoclassical aesthetic”

Dr Brian Cotter, co-founder and global medical director at Sisu Clinic, explains the biggest disruptors to the cosmetic treatments industry, and why the desire lies in subtle, regal ‘tweakments’

The shift towards more subtle, natural and undone cosmetic treatments has far outstripped the desire for volume-heavy dermal filler and invasive cosmetic procedures

Neoclassical cosmetic treatments – it’s not a beauty buzzword we’re familiar with. Yet. While it may sound fanciful and far-fetched, it’s now the term for the market shift we’re seeing in the cosmetic treatments industry in the past few years. Pinning the trend as this year’s market disruptor with strong staying power, is Dr Brian Cotter, co-founder and global medical director at Sisu Clinic.

“For me 2023 is the year of the neoclassical aesthetic. The ...