Companies

’Bitter, not better’ – pubs shun Heineken’s Island’s Edge

The company’s stout, Island’s Edge, which it hoped would compete with Guinness, is being taken out of pubs because of customers’ lack of interest

Paula Conlon, marketing manager, Island’s Edge, and Wojciech Bogusz, marketing director, Heineken, at the launch of the stout two years ago. PIcture: Conor McCabe