Tech
Apple Vision Pro launch: Tim Cook’s big bet on augmented reality
With iPhone sales below expectations, the timing of the first sales of Apple’s new augmented reality headsets come at an interesting time for the tech giant
Tim Cook was on Fifth Avenue in Manhattan on Friday to observe as Apple aficionados lined up to buy the first Vision Pro headsets, a product that may define his tenure as chief executive.
With Microsoft surpassing Apple as the world’s largest tech firm due to its big bet on artificial intelligence and backing of Sam Altman’s OpenAI, the spotlight is on Cook as he launches a $3,499 headset that melds virtual and augmented reality.
