Technology

Apple unveils trio of more powerful chips at ‘scary fast’ product launch

Switch to new M3 chips marks the first time Apple has moved to the 3-nanometer technology

Apple: By using in-house chips, tech giant can tailor its hardware and software together to create a better overall user experience. Picture: Bloomberg

Apple has announced a new iMac, MacBook Pros and the third generation of its in-house Mac processor line, rolling out a first-of-its-kind M3 chip that boosts performance and graphics horsepower.

The new chip lineup relies on advanced 3-nanometer manufacturing technology and more efficiently handles graphics processing, Apple said in a presentation Monday.

The base model has eight main cores — the processing engines on a chip — in addition to 10 cores for graphics. The ...