Finance

AIB spending up 51% in France last month as fans flocked to World Cup

Tournament also influenced spending at home, with Irish pubs sales soaring as Ireland beat South Africa

Rugby World Cup: The tournament - which kicked off on September 8 - has seen AIB customers spend 16 per cent more in France compared with August. Picture: Laszlo Geczo

Spending by AIB customers in France soared by 51 per cent year-on-year in September as rugby goers took to the continent for the Rugby World Cup.

While more rugby fans aged between 25 and 34 travelled to watch the tournament, older customers spent more money while there, accounting for over a fifth of the overall spend in France, according to AIB’s Spend Trend for September 2023.

The tournament - which kicked off on September 8 ...