Comment & Analysis

Willie O’Reilly: Time running out for golf rebels to hit paydirt on LIV tour

In spite of luring huge names such as Phil Mickelson, Brooks Koepka and Dustin Johnson, the Saudi-backed upstart challenging the established PGA tour has yet to convince broadcasters to cover it

Cameron Smith, golfer and Greg Norman, chief executive and commissioner of LIV Golf, at the LIV Golf Invitational in Sugar Grove, Illinois. Picture: Getty

Sport is the mainstay of TV viewing. Up to 70 per cent of our time in front of the small screen is spent watching someone or some team chase a ball around a tournament arena.

With that in mind, you could be forgiven for thinking that TV bosses would welcome another event featuring high-profile athletes in a tournament that spans the globe. But it turns out that’s not the case: not for the LIV golfers ...