The Big Picture
Vincent Boland: Why Apple’s mega writedown is a very Apple development
Apple’s shares tumbled 4 per cent after analysts at Barclays, an investment bank, took a look at the company and went ‘meh’
This time two years ago, Apple became the most valuable company in the history of capitalism when it achieved a stock market valuation of $3 trillion. The maker of the iPhone had been on a multi-year money-making spree, raking in hundreds of billions of dollars of revenue from its phones and laptops, reaping the resulting billions in profits, and returning much of the largesse to shareholders.
A year later, the story was different. In January ...
