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Matt Cooper: Ronaldo spat raises questions over who has the bigger brand – superclubs or superstars

The Portuguese superstar is engaged in a war with Manchester United after an interview in which he claimed the club care more about marketing than sport. But the controversy suggests MUFC is no longer even at the top level of business management

One of the world’s most famous footballers, Cristiano Ronaldo, and one of the world’s most famous clubs, Manchester United, have engaged in a highly entertaining war. A parting of the ways is inevitable, the removal of the Ronaldo mural from the side of the Old Trafford superstore on Wednesday emphasising this.

For many, the main question now seems to be whether or not MUFC can fire Ronaldo without having to pay compensation for dismissal – ...