Matt Cooper: It’s not yet time to yell ‘Cut’, but Netflix’s best days may be over

The streaming behemoth is an extraordinary success, with 222 million viewers worldwide, but faces stiff competition from the likes of Disney and Amazon

The hit show of 2021, Squid Game, was a massive success for Netflix but the streaming giant’s dominance is now under threat from rivals. Picture: Rolling News

In an old edition of the hit TV show Modern Family, Jay Pritchett, the patriarch, who is married to a much younger second wife, is frustrated at being forced to share time with people of the same age as himself, whom he considers old.

He is delighted to be able to (condescendingly) explain Netflix to them.

“It’s this brilliant service,” he tells them, as viewers wait to see how he’ll describe the by then already ...