Matt Cooper: Businesses will survive by persuading people to part with their Covid savings
Marketing budgets have been slashed in previous budgets, but this time that might well be unwise because many people have pandemic cash which they are willing to spend
Any businessperson following the news must be well advanced on making plans for coping with a recession. The Irish economy may continue to grow this year and in coming years but, as we all know by now, much of that overall figure is driven by sectors that seem almost immune to normal economic forces – pharmaceutical exports and sales by US tech giants based in Ireland.
For everyone else, the challenges are mounting. Inflation has ...