Letter From America

Marion McKeone: Make sneakers great again – the whiff of desperation around Donald Trump’s merch

A new cologne and a new sneakers range have joined the pile of products the former US president has put his name to

Donald Trump holds up a pair of his ‘signature shoes’ at a convention in Philadelphia. Picture: Getty

Ahhh … the sweet smell of success. Or victory, if you prefer – Victory 47, to be precise. I don’t want to quibble but given that Donald Trump and his MAGA base claim he was the winner of the 2020 election, theoretically – or actually, according to Trump – he remains the de-facto president of the United States.

So shouldn’t his new cologne, Victory 47, be called Victory 45? His newly launched sneakers are emblazoned ...