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Diageo’s ‘poor mouth’ act over price hike leaves pubs with bitter taste

The drinks giant is raising its prices for the second time this year, and paying out very generously to its shareholders

Punters are unlikely to be toasting Diageo’s latest 4 cent rise in the price of a pint. Picture: NurPhoto/Getty

Just who does Diageo think it is fooling? That will surely have been the question on publicans’ lips last week, after the drinks giant announced it was hiking the price of its pints for the second time this year.

Those unfamiliar with Diageo’s operations would have been forgiven, reading through its correspondence with Irish clients, for thinking that this was a business that is struggling – a company with no option other than to raise ...