Christian Horner scandal poses unique questions for Red Bull

Unlike other recent controversies around sports stars, the Formula 1 team has not had to act with haste because uniquely Red Bull is Red Bull’s main sponsor

Red Bull Racing Team Principal Christian Horner with his wife Geri Halliwell. Picture: Getty

The Christian Horner controversy at Red Bull has been like a slow motion car crash for the energy drinks brand.

Within hours of the the Formula 1 team principal being cleared following an internal investigation into accusations of inappropriate behaviour, dozens of Whatsapp message appearing to be written by him to a female colleague were leaked online.

Regardless of the content or providence of those messages, the damage to Red Bull and Formula 1 as ...