Referendums
Analysis: The growing confusion and support for a double No vote was clear on social media
A detailed analysis of commentary online in the final days of the campaign made clear both proposals were doomed to fail
Last minute engagement swings voters
Voters only really engaged with the Marriage and Care referendums in the final days before the vote, according to our extensive social media analysis, with comments made in the final week clearly pointing towards a No vote.
When it comes to predicting political outcomes, it is easy to dismiss social media. Bot accounts, keyboard warriors, anonymity, entrenched views, lack of civil discourse – the reasons to simply ignore the noise ...
