This Working Life: The ‘never normal’ is the way forward
The pandemic has pushed companies to trust employees and take calculated risks to learn quickly because they understand the status quo poses a far greater risk to them, says Phil Le-Brun of Amazon Web Services
To paraphrase Jeff Bezos, customers are always beautifully, wonderfully dissatisfied. Understanding this and genuinely obsessing about customers is at the heart of creating a culture of innovation.
At Amazon, we call this our “Day 1” culture. It is focused on reinvention and continually strives to understand customers better while not becoming complacent based on past successes.
There’s been a counterpoint to this philosophy, though. The phrase “the new normal” entered our vocabulary last year,...
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