This Working Life: Technology can play a part in escaping ‘the loneliness epidemic’

The cleverest brands in the market are finding ways to help consumers achieve connection through immersive, human-centric and cross-platform experiences

19th September, 2021
This Working Life: Technology can play a part in escaping ‘the loneliness epidemic’
A virtual concert by rap star Lil Nas X on Roblox: the show received more than 35 million visits online

Consumers are increasingly using technology to opt out of exposure to traditional advertising, and the move comes as the pandemic has accelerated a move towards a more meaningful dialogue between brands and their audiences.

Adblockers – or content blockers – are software programmes that allow users to prevent ads from being shown on websites and streamed content. They certainly aren’t new, but the growth in their use is staggering. The 2021 PageFair Adblock Report found...

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