How to manage: A company leader’s profile can help to attract new talent

Job candidates place high importance on a potential employer’s values, making a strong personal brand a vital asset when it comes to recruitment

5th March, 2021
How to manage: A company leader’s profile can help to attract new talent
Whitney Wolfe Herd, Bumble’s founder and chief executive, rang the opening bell on the day the company began trading on the Nasdaq while holding her one-year old son

One of the most visible manifestations of a company’s brand is the public profile of its founder, chief executive or managing director. They are literally putting a human face to that brand, for better or sometimes for worse.

More candidates these days are seeking out roles in companies with a culture and values that reflect their own. When they ask the question “is that a good place to work?”, what they really mean...

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