How to manage: A company leader’s profile can help to attract new talent
Job candidates place high importance on a potential employer’s values, making a strong personal brand a vital asset when it comes to recruitment
One of the most visible manifestations of a company’s brand is the public profile of its founder, chief executive or managing director. They are literally putting a human face to that brand, for better or sometimes for worse.
More candidates these days are seeking out roles in companies with a culture and values that reflect their own. When they ask the question “is that a good place to work?”, what they really mean...
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