Disaster, and how to handle it
No firm is immune to a potential corporate crisis – and if and when one occurs, the actions taken in the hours and days that follow are crucial
Corporate crises announce themselves in many ways: a phone call from a journalist, a whistleblower's report, a regulatory inquiry. The hours and days that follow can be a defining moment for a business.
Companies can be damaged as much by their handling of the crisis as by the underlying incident. Business pages are replete with stories of organisations compounding matters through avoidable mistakes.
Few will forget the ill-judged communications strategy of Tony Hayward, the then...
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