Root cause: Taking the stigma out of hair loss for men

Male pattern hair loss is something that nearly 80 per cent of men will experience to some degree in their lifetime. On a mission to make each generation of men healthier and happier than the last, Sons is building a lifestyle brand to circumvent the stigma

14th February, 2021
Root cause: Taking the stigma out of hair loss for men
Dr Adrian Gilbane and Will Kennedy, founders of Sons which, in its first year of business, treated 10,000 men across the UK and Ireland

It was shared tales of a dissatisfactory experience at one of London’s leading hair-loss prevention clinics, discussed over a few pints on a given Saturday in 2018, that brought friends and fellow Irishmen Will Kennedy and Dr Adrian Gilbane to their eureka moment. Not ready for the “number one” all over and spiked with a little Dutch courage, the pair opened up about their frustrations and it became increasingly obvious how, with their respective backgrounds,...

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