'Ben & Jerry's sweet mission leaves me cold'

'Ben & Jerry's sweet mission leaves me cold'
Ben & Jerry's is no stranger to cause marketing. Pic: Getty

Ice cream maker using new flavour for refugees appeal

An ad popped up on in my Facebook newsfeed recently and I was pleasantly surprised at its accurate targeting. It was promoting Ben and Jerry’s new flavour, Home Sweet Honeycomb, described as a “sweet cream ice cream with a honey caramel swirl and milk chocolate covered honeycomb chunks”. That is right up my alley. Chocolate, honeycomb, caramel and ice-cream? Yes, please!

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