Media & Marketing
Willie O’Reilly: Radio still has the nation’s ear after all this time
A fascinating document of radio listenership data from the 1950s reveals how much – and how little – has changed in the intervening seven decades
PR firm Conway rebrands as The Hive to reflect broader offerings
Kerryann Conway’s public relations agency works across traditional and digital media, with social, podcasting and digital advertising all playing a role
‘A big part of PR now is about influencers and advocacy and being culturally relevant’
Northern Ireland agency Smarts is to open a New York office with a focus on pop culture and entertainment
Ad firms join forces to share network of 1,000 digital outdoor screens
Adtower and Wide Eye Outdoor will offer their out-of-home services together ahead of a planned merger later in 2021
New diploma course to give advertising industry professional stamp of approval
The Commercial Creative Communications course has been developed by TU Dublin and IAPI in line with changing trends in the field
Non-alcoholic drinks firm targets Gen Z in Dry January campaign
The Naked Collective is using Irish artists and social media personalities to promote its So.Beer brand
Ad campaign reveals rise in domestic abuse during pandemic
Women’s Aid has teamed up with Vodafone to highlight the crisis after calls to its helpline rose 41 per cent from March to October last year
Branding agency has plans for Mammoth growth in 2020
The pandemic has accelerated the shift towards digital media for many companies, and Belfast-based Mammoth is ready to help them
Ad spend set to pick up again after a slump in 2020
Digital media bucked the trend last year while TV, radio, print and out-of-home advertising declined but sales after expected to grow across all media in 2021
Willie O’Reilly: Expect the unexpected in a new year of promise
In 2021, I predict tighter regulation of online media, a big rise in advertising spend – and unforeseen developments at every turn
Circulate and Gill on the same page with publicity strategy
Digital marketing agency Circulate has helped sixth-generation publisher Gill to take a fresh approach to promoting its titles in the run-up to Christmas
Willie O’Reilly: Media rose to Covid-19 challenge, but it’s not over yet
The industry had to learn to adapt quickly in 2020, and some of the changes are here to stay
Agency plans to rescue advertising from ‘drowning in a sea of sameness’
Truth, the research unit of creative agency The Tenth Man, will help advertisers reach target audiences more effectively
Willie O’Reilly: In media, the past is not another country, it is another world
Fifty-year-old print business P+D has survived the tectonic shifts which sank so many others in the sector through sheer grit and willingness to adapt
Sample service takes direct route to consumers
Sample It is teaming up with food, drink, beauty and other consumer brands to send sample products directly to people’s homes
Willie O’Reilly: RTÉ blunder sets a bad benchmark for future transgressions
Calling out the broadcaster’s non-compliance with Covid restrictions at retirement ‘do’ is correct. But we should learn from it and move beyond it, quickly
Dublin buildings and streets to host The Best of Us exhibition
ICAD’s citywide public exhibition, showcasing work of Ireland’s design and advertising community, will feature projections onto buildings, digital billboards and more
Media matters: Kinetic looks to brighten the world outdoors for the Christmas splurge
The agency’s campaign for Zalando is using street murals and bus shelter ads as research reveals the power of the local audience, as well as an expected increase in city centre footfall
Greencastle gets itself some Lovin in brand buyout
The Joe.ie owner has acquired the Lovin Media Group in a bid to further extend its reach in the 20-30 age group