As guardians of values such as integrity, newspapers have a role to play in stopping the rot that is the eroding of trust on social media and virtual channels

The lengthy closure of bookshops has led to lower sales for indigenous magazines, but it’s not all bad news, as increased Arts Council funding and the move to subscription models have provided alternative income

The broadcaster has made a number of strategic appointments and is employing AdSmart, an advertising platform developed by Sky aimed at ‘new to TV’ advertisers

The agency, which has restructured its management team, says a company’s identity is no longer a static thing but must be responsive

The events consultancy will oversee Waterford Harvest Festival in September and Winterval in the city at Christmas

A new survey by the Advertising Standards Authority for Ireland shows more than half of consumers are annoyed by too much sponsored content

A strong focus on targeted marketing and a loyalty programme drove the takeaway firm’s sales to a record high in 2020

A high-impact St Patrick’s Day campaign, including free flower seeds in a wraparound cover on the Financial Times, is pushing Ireland as the land of business opportunity

This year’s online event aims to present a truly modern vision of creative Ireland for local and international audiences

Short Moving Stories are messages of inspiration by writers and influencers which seek to engage on an emotional level with customers, says Stephen Taylor chief marketing officer at Nokia phones

A fascinating document of radio listenership data from the 1950s reveals how much – and how little – has changed in the intervening seven decades

Kerryann Conway’s public relations agency works across traditional and digital media, with social, podcasting and digital advertising all playing a role

Northern Ireland agency Smarts is to open a New York office with a focus on pop culture and entertainment

Adtower and Wide Eye Outdoor will offer their out-of-home services together ahead of a planned merger later in 2021

The Commercial Creative Communications course has been developed by TU Dublin and IAPI in line with changing trends in the field

The Naked Collective is using Irish artists and social media personalities to promote its So.Beer brand

Women’s Aid has teamed up with Vodafone to highlight the crisis after calls to its helpline rose 41 per cent from March to October last year

The pandemic has accelerated the shift towards digital media for many companies, and Belfast-based Mammoth is ready to help them

Digital media bucked the trend last year while TV, radio, print and out-of-home advertising declined but sales after expected to grow across all media in 2021

In 2021, I predict tighter regulation of online media, a big rise in advertising spend – and unforeseen developments at every turn