Advertising
Irish advertisers say they can adapt to Google’s cookie cull
Ad industry says it’s exploring solutions for a post-cookie world as the tech giant rules out replacing third-party data collection
Chelsea scores partnership deal with an assist from Louth man
Halpin Sport Sponsorship’s founder Peter Halpin has brokered a partnership between Aussie company GO Markets and the Premier League club
Ad firms join forces to share network of 1,000 digital outdoor screens
Adtower and Wide Eye Outdoor will offer their out-of-home services together ahead of a planned merger later in 2021
New diploma course to give advertising industry professional stamp of approval
The Commercial Creative Communications course has been developed by TU Dublin and IAPI in line with changing trends in the field
Ad campaign reveals rise in domestic abuse during pandemic
Women’s Aid has teamed up with Vodafone to highlight the crisis after calls to its helpline rose 41 per cent from March to October last year
Willie O’Reilly: Architecture of our media industry is more robust than we realise
In the face of constant change, it’s remarkable how publishers and broadcasters manage to stay the course
Ad spend set to pick up again after a slump in 2020
Digital media bucked the trend last year while TV, radio, print and out-of-home advertising declined but sales after expected to grow across all media in 2021
Willie O’Reilly: Media rose to Covid-19 challenge, but it’s not over yet
The industry had to learn to adapt quickly in 2020, and some of the changes are here to stay
Agency plans to rescue advertising from ‘drowning in a sea of sameness’
Truth, the research unit of creative agency The Tenth Man, will help advertisers reach target audiences more effectively
Elaine Byrne: In the year of Covid, Christmas ads brim with extra poignancy
Christmas ads are always tearjerkers, but this year they truly remind us what we have, and what we’re missing
Dublin buildings and streets to host The Best of Us exhibition
ICAD’s citywide public exhibition, showcasing work of Ireland’s design and advertising community, will feature projections onto buildings, digital billboards and more
Media matters: Kinetic looks to brighten the world outdoors for the Christmas splurge
The agency’s campaign for Zalando is using street murals and bus shelter ads as research reveals the power of the local audience, as well as an expected increase in city centre footfall