Advertising Standards Authority upholds complaint against Gifted from Ireland

‘Programmatic’ advertising is not very advanced, which is why your phone is bombarded with ads in Spanish when on holiday, but help may be on the way

When we look back at the TV adverts we saw during the pandemic, the dominant themes emphasised consumer safety and plenty of empathy – and that was how it should be

A recent report makes it clear that those brands and marketers who fail to embrace fresh ideas in a rapidly changing environment will have a tough time of it

The company’s latest ads, which were overseen remotely from Sydney, use dual perspective in a new departure for the advertising sector

New ads featuring TV presenter Baz Ashmawy aim to educate consumers about risks after a sharp rise in scam emails, texts and calls

The Irish squash brand is targeting health-conscious consumers with its new Let There Be Fruit campaign

Dublin-based marketing solutions company GladCloud, which counts Diageo among its clients, helps brands provide targeted local advertising

The carbolic smoke ball, it was claimed in a previous pandemic, would prevent influenza, but when Elizabeth Carlill caught the flu after using it, she successfully sued its inventor in an action that has become a contract case law classic

The Meet Visa ads focus on the role that the company intends to play in the future of digital commerce and digital-only currencies

The organic yogurt brand has launched its first TV campaign since 2011 with a focus on the environmental qualities of the products

A creative director’s chat with his sibling about speech therapy resulted in the Dublin ad agency claiming the top prize at the 2021 Cannes Lions Festival of Creativity

The pizza chain is celebrating a quarter of a century in business with nostalgic ads that reflect on the many changes in Irish people’s social lives

The new advertisement will highlight the importance of socialising in a safe and sustainable way to ’make that last’ as the hospitality industry emerges from lockdown

National advertising and hospitality advertising is likely to come back strongly, but local businesses may hold out until autumn to assess their return to marketing

The broadcaster has made a number of strategic appointments and is employing AdSmart, an advertising platform developed by Sky aimed at ‘new to TV’ advertisers

A high-impact St Patrick’s Day campaign, including free flower seeds in a wraparound cover on the Financial Times, is pushing Ireland as the land of business opportunity

Ad industry says it’s exploring solutions for a post-cookie world as the tech giant rules out replacing third-party data collection

Halpin Sport Sponsorship’s founder Peter Halpin has brokered a partnership between Aussie company GO Markets and the Premier League club

Adtower and Wide Eye Outdoor will offer their out-of-home services together ahead of a planned merger later in 2021