Vincent Boland: The investor’s dream: Apple remains above the noisy fray of Silicon Valley

The seemingly untouchable tech giant’s value briefly grazed $3tn last week, but its shrewd chief executive will be aware, as the fate of BlackBerry shows, that nothing lasts forever

7th January, 2022
Vincent Boland: The investor’s dream: Apple remains above the noisy fray of Silicon Valley
Apple chief executive Tim Cook knows that he and his team must come up with another era-defining product to keep feeding the beast

Three trillion dollars is a lot of money. End of.

That was my instinctive response to the news that the stock market value of Apple briefly touched $3 trillion last Monday. Everybody expected the company behind the iPhone to reach that milestone early in 2022, since its shares have been soaring for the past four years and the only way is up. But nobody expected it to happen on the first trading day of the new year.


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