Will cloud prices go sky high?

Will cloud prices go sky high?
Tim Willoughby, head of digital services and innovation at An Garda Síochána Picture: Fergal Phillips

Fed up with the cost of your cloud services rising? You’re not alone. Ian Campbell reports

This story starts with an email from Dropbox. Like millions of paying customers, I was notified of a hike in the annual subscription fee from $98.77 to $119.88.

No matter how hard the sales speak tried to persuade me that product upgrades justified the increase – “top-requested features”, apparently – I was uneasy that a 20 per cent rise could arrive out of the blue, or out of the cloud, to be more precise.

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