What is your Data is trying to tell you

From business intelligence to data analytics to big data, the buzzwords around the manipulation of data to yield insight fly thick and fast. Knowing which is right for your business isn’t always a straightforward proposition.

According to Derek Finnerty, chief organisational officer of Storm Technology, the key to choosing the right one is approaching the issue from a non-technical point of view, beginning the conversation by asking what is it the business is ...