The reasons for taking the startup road

The reasons for taking the startup road
Starting a business can be very hard especially competing with so called ‘unicorns’

People usually start businesses because they want to make a living doing something they like

‘Welcome to the unicorn factory” was the tagline of last week’s Stockholm Tech Fest. Sweden has a disproportionate number of ‘unicorns’ - companies with valuations of more than $1 billion – and some corners of the tech world like to bleat about it. I went mainly because they had so much trouble getting women to sign up that they offered discounted tickets. I figured I’d have some nice chats over coffee.

When I got there,...

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