The Next Level: Ireland’s YouTubers are evolving
The way Ireland's YouTubers create content and generate revenue is changing
Clare Cullen has a rare status among Irish YouTubers. It’s not her subscriber number, which at 75,000 for her main channel is impressive, or her longevity. It’s Cullen’s recognition, or rather that of her channel Clisare, with audiences beyond their mid-30s as much as with younger users.
Cullen went viral with the mainstream in 2012 with her ...
