The Analytics Hunger needs feeding fast

The Analytics Hunger needs feeding fast

The vast majority of businesses we surveyed felt a need to raise their data analytics game

While far from the most eye-popping data to come from our study of Irish retail and professional services firms, the answers on data analytics could prove the most useful in addressing IT deficiencies.

Our research, which was conducted in association with Vodafone and Red C, found that 65 per cent of firms believe data analytics has changed the way they do business. Greater customer insights proved to have the biggest impact, with 37 per cent...

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