Tackling rogue influencers

The challenge of policing rogue influencers has some interesting parallels with the war on drugs

How’s that war on drugs going folks? Seems to be stinking pretty hard right about now. While incomparable to the societal menace of the narcotics trade, the challenge of policing rogue influencers has some interesting parallels.

The standout events with influencer misbehaviour can serve as telling examples but even these aren’t easy to find. Getting the big offenders who make the wider community, who largely observe expected advertising practices, look bad is a ...