VIDEO: Swipe Summit 2016: Digital is the future for all businesses

Many existing companies find it challenging - but they will have to adapt

David Folletto speaks on motivational branding Pic: @swipe360

“We don’t go online, we live online” was the message from Google Ireland's Tom Hayes – and that sentiment resonated throughout the Swipe Summit today.

The digital marketing conference, organised in association with the Sunday Business Post, is taking place today in Dublin’s RDS.

The overarching theme from the conference is that digital is the future for all businesses.

E-commerce has had a major effect on retailers, as Joel Bronkowski, chief business development ...