Sweetening the deal

Sweetening the deal
Gary Cullen: ‘We’ve grown the company 100 per cent out of cash’ Picture: Feargal Ward

When Provident CRM found it difficult to source good workers, it came up with the novel solution of founding its own recruitment arm, writes Emmet Ryan

The competition to land talent has forced tech businesses of all sizes to come up with creative approaches. With rents sky-high and skilled workers in demand, one Irish SME took a particularly inventive approach.

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