The submerged shift in Saas

The submerged shift in Saas

Just like the Ottomans were caught napping at Aqaba, sales teams are finding they are making CRM and Saas purchases after their organisation has already started using new tools. Emmet Ryan looks at how the end user is shaping the technologies used in business and how this is democratising the market

Peter Coppinger is relaxed and looking across to the slide he and Dan Mackey brought up with him from Cork to Dublin for Saastock 2018 in the RDS. A week from now, he’ll be in a tux raising a mechanical looking trophy with his longtime friend and business partner, having been named EY entrepreneurs of the year. He’s far more comfortable in these surrounds, in civvies and trying to catch geeks who stroll by his slide.

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