Stop-start for new Amazon Go
Jeff Bezos and his company have spent seven years and hundreds of millions of dollars getting rid of cashiers, but will it pay off?
In the autumn of 2015, the Amazon executives in charge of a top-secret project to revolutionise supermarkets invited their multibillionaire boss Jeff Bezos to evaluate their work.
They’d leased a warehouse in south Seattle and converted part of the ground floor into a 15,000 square foot mock supermarket, with plywood walls, shelves and turnstiles, mimicking technology that would scan shoppers’ smartphones when they walked in.
The Amazon chief executive and several assistants pretended ...
