Smart CRM software puts the person first

The general approach of CRM today acknowledges our modern style of working by putting the individual first, both the customer and the user of the system,” said Gary Cullen, director of Provident CRM, which is the specialist agent for Sugar CRM in Ireland

“It is driven both by the fact that individuals are the core of all relationships, something we in Irish business understand very well, and the rise in mobile and remote ...